The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 6th Edition Pdf is now available to download for free direct to your devices. this book written by Thomas T. Nagle, Georg Müller and published by Routledge, Year: 2018.The Strategy and Tactics of Pricing clarifies how to handle markets and how to develop more profitably. As opposed to calculating costs to pay costs or attain sales targets, students will learn how to make tactical pricing decisions which proactively manage customer perceptions of value, inspire purchasing choices, and change demand curves.
This edition comes with a fresh discussion on exploiting concepts from behavioral economics in addition to a much more compact”worth cascade” construction to the subjects. Clients will also gain from Important revisions to nearly half of those chapters, such as an expanded discussion of large data analytics and a revised chapter on”Specialized Plans,” which addresses timely technical problems such as foreign exchange risks, reactions to promote slumps, and handling transfer costs between separate gain centers.A completely rewritten chapter on”Developing a Strategic Pricing Ability,” which shows readers how to execute the fundamentals of value-based, strategic pricing successfully in their organizations.In-chapter text boxes, upgraded to supply walk-through examples of present pricing challenges, earnings models empowered by an increasingly electronic economy, and improvements in consumer decision-making, clarified through classic principles which still employ today.Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and technical fundamentals of pricing analysis.This comprehensive, managerially focused text is a must-read for professionals and students with an interest in tactical pricing and marketing. A company site features PowerPoint slides along with a teacher’s manual, such as exercises, mini-cases, and evaluation questions. The authors also provide a link to Deloitte’s Polaris analytical pricing applications, helping students put theory to practice by researching real-world situations
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