Marketing to Millennials For Dummies Pdf Millennials compose the greatest and most valuable marketplace of customers in the United States –but until you realize how to successfully advertise to them, you might as well kiss their gigantic spending power off! Packed with strong data, study, and case studies across an assortment of businesses, Marketing to Millennials For Dummies provides you a fail-proof street map for winning within this enviable audience.
Millennials are estimated to get $200 billion purchasing power by 2017, and $10 trillion within their lifetimes and industries throughout the board are fighting to market their attention. Revealing what makes this darling market tick, this hands on manual demonstrates how you can adapt to fresh media, comprehend the’sharing economy,’ and build meaningful connections which can keep your brand, merchandise, or service in the forefront of their mind.
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