Marketing: An Introduction Pdf It’s also appropriate for people interested in knowing more about the essentials of advertising. This bestselling, short text presents marketing through the lens of creating value for clients. With engaging real-world examples and data, Marketing: An Introduction shows pupils how customer value–making it and catching itdrives every successful marketing strategy.
The Twelfth Edition reflects the most recent trends in advertising, including new policy on internet, social networking, cellular, and other electronic technologies. My Marketing Lab is an online homework, tutorial, and evaluation program that really engages students in learning. It assists students better prepare for course, quizzes, and examinations –leading to greater performance at the course–also provides teachers a dynamic group of tools to gauging class and individual progress.
This application will offer a better learning and teaching expertise –for both you and your pupils.
Guide Student’s Learning: The text busy and integrative”Road to Learning Marketing” demonstration helps pupils understand, link, and apply big concepts.
Encourage Students to Apply Concepts: A sensible marketing-management strategy offers detailed, real-life illustrations and stories which engage pupils with fundamental marketing concepts and deliver the advertising trip to life.
Cover New Marketing Trends and Technology: Each chapter of the edition features revised and expanded discussions on the volatile effects of exciting new advertising technologies.