Digital Advertising: Theory and Research 3rd Edition Pdf Digital Advertising supplies a comprehensive and current summary of the area that draws on current research and training by introducing key concepts, models, concepts, analysis techniques, conflicts, and topics. Having a balance of practice and theory, this book helps supply the resources to assess and understand the ramifications of electronic advertisements and promotions efforts.
New for this edition is talk of significant data investigation, privacy issues, and social websites, in addition to thought pieces by top industry professionals. This book is excellent for grad and graduate undergraduate students, in addition to professors and professionals.
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